Jun Takahashi's Undercover label has been rocking the fashion world with its unique stylistic references to punk and street fashion since its launch in 1994. Begun in 1989 while Takahashi was still a student at the Bunka Academy of Fashion, Undercover has gone on to be featured at major fashion shows in both Tokyo and Paris.

In 2002, Takahashi's brand debuted at Paris Fashion week with great success. Soon after in 2003, he won two major awards for his designs from the Mainichi Shimbun. Today, the brand has a large cult following, making the brand both sought-after and expensive.