Clu was founded in 2004 by design partners Seung Lee and Jin Lee. The two are not related but share a common thread and friendship that began while working at a fashion house in Korea where they were both born and raised. Seung Lee studied sculpture at the Ecole de Beaux Arts in Paris and later fashion design at the Studio Bercot. His background in sculpture and fine arts is evident throughout the collection by its fluidity and unexpected details. Jin Lee graduated from UC Berkeley and went on to study fashion design at Parsons School of Design in New York and Paris. Soon after meeting, the two joined creative forces and moved to Los Angeles combining their vision and unique talents to start their own collection. Clu is derived from the French word clou which means nail, a simple and graphic object, a concept symbolic of the line itself.